What do film classics like the Indiana Jones series and modern games like the Uncharted series have in common? Well, they stir within us an often dormant but never extinguished curiosity of the world and the treasures that may be availed to us if we only we check “Yes” for adventure. In recognition of this, Australia’s Gold Industry Group has created a downloadable app that will allow users to go on a virtual treasure hunt.
The Gold Industry Group, originally known as the Gold Royalties Response Group, is a member-based industry body that advocates for gold mining and for gold as an asset. The Perth Mint (Gold Partner) and the Brink’s security company are among its 22 members.
The Gold Industry Group announced the community engagement project last month, and expect millions of visitors, including students and tourists, to join in on the family-friendly fun. Using GPS technology, users will embark on an exciting treasure hunt along the Heart of Gold Discovery Trail, which spans from Elizabeth Quay to the Perth Mint. Adventurers will also be able to pan for gold as they traverse the trail.
A sculpture of the famous 35-kilogram Golden Eagle Nugget, discovered in Western Australia in 1931, will mark the beginning of the trail.
Gold lndustry Group Chairman Richard Hayes, speaking with colleagues at the Innovation in Mining breakfast with Deloitte at Diggers & Dealers, expressed his hopes that the long-term project will “educate the community on the history and importance of our gold industry, now and into the future.”
As users reach sites of civic importance, they will be rewarded with real-time digital content. Virtual gold prospecting games will be made available to users throughout the year.
The project is meant to celebrate the nation’s rich and storied history in the gold mining industry. It was the gold mining industry that made possible the economic and infrastructure development of the country during the 19th century. Today, the industry still employs more than 50,000 Australians.
The app will be available for download to smart devices in January of next year.
So far, the #heartofgold campaign has amassed 16,000 followers on Twitter.
Check out the video below for more information on the Community Engagement Project:
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